Hereford and Worcester Fire & Rescue Service are dealing with a large fire in Kidderminster.
The fire broke out in a large unit on the Hoo Farm Industrial Estate this morning.
Surrounding from Shropshire have also been attendance including a crew from Cleobury Mortimer.
People are asked to avoid the area and keep doors and windows closed if they are within the area of the smoke plume.
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Medium-level cloud
High: 11°C | Low: 5°C
Low-level cloud
High: 10°C | Low: 6°C
Medium-level cloud
High: 11°C | Low: 6°C