Police are appealing for witnesses to a fatal collision near Ledbury.
It happened on the A438 in Hollybush at around 11.50am on Sunday and involved a BMW and a Ducati motorbike.
The BMW was heading towards Eastnor while the motorbike was travelling in the opposite direction when they collided.
The rider of the motorbike - a man in his 50s - suffered fatal injuries. His next of kin has been informed.
Investigations are ongoing and officers are keen to speak with anyone who saw the incident, or who saw the vehicles and the manner in which they were being driven prior to the collision.
Anyone with information is asked to call West Mercia Police on 101 quoting incident number 318S of 30 June.
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