Westons Cider extend Bulls partnership

Hereford FC has announced a major boost off the pitch after agreeing a new five-year sponsorship deal with long-time partner Westons Cider.

The Herefordshire-based cider maker, whose name has been a fixture at Edgar Street for almost a decade, will continue its role as a key club sponsor until at least 2030.

Westons, which first partnered with Hereford FC in 2015 and previously supported the former Hereford United for decades, will maintain its prominent signage on the Len Weston Stand and Meadow End. The deal also includes continued cider supply around the ground and special giveaways for volunteers and hospitality guests in the Hereford Suite on matchdays.

As part of the renewed partnership, Westons has also funded a major makeover of Radford’s Bar, featuring new signage and interior decoration showcasing its flagship brand, Stowford Press.

Hereford FC’s Commercial Director, George Webb, said the extended deal underlined the strength of the partnership: “We are absolutely delighted with this deal and extremely grateful for Westons’ ongoing support. They’re a huge Herefordshire success story, and this long-term commitment is fantastic news for the club as we continue to grow on and off the pitch.”

Gemma Evans, Brand Manager at Westons, added: “We’re absolutely thrilled to continue our partnership with Hereford FC for another five years. Our connection with the club runs deep — built on shared values, local pride, and a love for great cider and great football. Seeing the new Stowford Press branding at Radford’s Bar is a real celebration of that bond.”