Sunshine Radio taking part in 'historic' mental health broadcast

Sunshine Radio is joining BBC and commercial radio stations around the UK to broadcast a one-minute message about mental health.

The historical broadcasting first will go out on air simultaneously on May 15th at 10.59am and will feature globally famous voices talking about the stigma of mental health.

The message is to recognise Mental Health Awareness Week during the industry’s Radio Audio Week. 

The minute is supported by the Royal Foundation’s Heads Together campaign which launched in 2016 to change the national conversation on mental health and tackle the stigma that prevents people from getting the help they need.

With over 300 stations taking part, broadcasting to one of radio’s biggest collective audiences with an average listenership of 20 million, the Mental Health Minute has been led by Radiocentre and The Radio Academy. 

Siobhan Kenny, Chief Executive at Radiocentre, said: “Radio is coming together in a UK first to shine a light on the important issue of mental health. Radio is unique in being both fantastically intimate and yet part of a shared experience.

"As well as providing company and fun, radio can be an important lifeline for listeners. It is therefore an obvious choice for us all to come together to talk about the things that matter most in our lives.”