Less camp, more conservative - welcome to Russia's alternative Eurovision

Banned from Eurovision after its invasion of Ukraine, Russia will hold a rival international song contest on Saturday, with an emphasis on "traditional values".

Instead of camp, think conservative - patriotic pop with a PG-rating.

"Intervision" was launched under the order of Vladimir Putin, with the hope it would serve as an expression of Moscow's international pulling power.

There are contestants from 23 countries, which are a mixture of Russia's allies, old and new, including Belarus, Cuba, and Tajikistan, as well as China, India and Saudi Arabia.

The United States, originally the odd one out, was due to be represented by an artist called "Vassy". But late on Saturday, the organisers announced she had pulled out - as a result of "unprecedented political pressure from the government of Australia".

Sergei Lavrov, Russian foreign minister and deputy chairman of the supervisory board of Intervision, said the contest "was not striving for any political effect".

The organisers "expressed their regret" over the US decision, but stressed that it would still be represented on the judging panel by singer Deep Purple.

'War whitewash'

Intervision is not entirely new. It was originally launched in the 1960s as an instrument of Soviet soft power, before largely fading from view in the 1980s.

According to Moscow, its revival has nothing to do with politics. But Ukraine has condemned it as propaganda, and an attempt to whitewash Russia's war.

It was a point I put to some contestants after their final press conferences, but it didn't go down well.

"We don't think like that, we are here to spread peace," India's Rauhan Malik told me, when I asked if his participation was a show of support for Russia's invasion.

"Are you not turning a blind eye to Russia's aggression?" I countered.

"I have no idea about it," he said. "I have no idea about the current situation that's happening. I don't want to speak about that as well."

Really? He had no idea? But before I could go on, I felt a forceful hand on my shoulder and a minder stepped in.

The intervention was even quicker when it came to speaking to Brazil's act. As soon as I mentioned the word Ukraine, I was drowned out by shouts of "no, no, no, no" and the duo were ushered away.

Where's the glitter?

Intervision is not just a reaction to Russia's recent exclusion from Eurosivion, however, it's also a reaction to the contest's values and what it's come to represent.

Its celebration of sexual diversity and LGBTQ+ rights are seen as a symbol of what the Kremlin calls the West's moral decline. In contrast, Intervision organisers say their contest will promote "traditional, family values."

Judging by the costumes on show ahead of last week's draw, that translates to less glitter, more embroidery, with a thematic emphasis on national heritage.

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So what do Russians think of Intervision's resurrection? Can it replace Eurovision?

"We don't miss Eurovision," Galina and Tatiana say, underneath a collection of purple and pink 'Intervision' flags near Red Square.

"It was so horrible, especially lately. We didn't like watching it at all."

Polina agrees, believing Russia's version will be "more interesting".

"Many countries that participated in Eurovision want to boycott it, so it's interesting to see a more peaceful event now," she says.

Igor is more circumspect. "I'd like to believe that this isn't a political event," he says, "but rather an event that unites nations and people."

Intervision will succeed in uniting some nations. But at the same time, it may only deepen divisions with others - further evidence that Russia and the West are singing very different tunes.

(c) Sky News 2025: Less camp, more conservative - welcome to Russia's alternative Eurovision