New look for Hereford city pub

A prominent Hereford pub is to get a new look and logo.

Star Pubs & Bars, the UK pub arm of brewer Heineken, is seeking approval for new external fixtures at the Plough Inn, at the corner of Whitecross Road and Plough Lane.

These are a new 3.2-metre high illuminated free-standing sign, a lit main panel (naming it as The Plough rather than Plough Inn), a round sign hanging from an ornate metal bracket with the pub’s new logo, new brass lanterns above two of its three doors, and two further panels for announcements on the outside walls.

It will further be illuminated by 10 floodlights, according to the company’s application, numbered 233047.

Not included in the application, but apparent from the submitted illustrations, is a new colour scheme, replacing the current black-and-white half-timbered effect on the upper floor with “iron grey” on the timbers and silver grey on the render.

The doors meanwhile will go from black to graphite grey.

Comments on the application can be made until February 29.

The pub recently had a plan approved to replace a first-floor bedroom and kitchen with a business meeting room.