Free parking, live music and performers to entice Christmas shoppers into Hereford

Hereford City Life have announced a programme of events to entice and greet Christmas shoppers in Hereford.

Mike Truelove, Chief Executive for Hereford City Life, a brand created by the Hereford Business Improvement District (Hereford BID) to promote Hereford. Mike added "following last years' difficult Christmas, Hereford BID has worked closely with the City Council to put on wow factor entertainment around the city that will include acts such as iGlobot - a giant walking robot that children will love, Nanook the wondering Polar Bear with his special friend, Xania the Ice Fairy, or Mysterian, the famous street magician. In combination with a program of live music, free parking on late night Wednesdays and an attractive regional shopping experience, there is every reason to come to Hereford this year - it will be tremendous fun that people will not want to miss".

The County Council, from consultation with the Hereford BID, City Council and Old Market will put on free parking on late night shopping nights during the last 3 Wednesdays before Christmas Day which are Wednesday 8th, 15th, and 22nd December. Free parking is offered after 4pm in all Council 'Pay & Display' car parks in the city centre including Maylord Shopping Centre, Old Market Shopping Centre and on-street parking. Friar Street and private car parks are excluded from this offer.