Residents in Bromsgrove are being warned they could face tougher restrictions as cases of Covid-19 are rising rapidly in the district.
Bromsgrove now has an infection rate of 80 per 100,000 people, that's the highest in Worcestershire.
The Director for Public Health in Worcestershire, Dr Kathryn Cobain, is appealing urgently to the residents in Bromsgrove to follow the social distancing rules to help reduce the rapidly rising infection rate.
Many of the cases in the district have been in those under the age of 50 and are not related to any known situation. This indicates they could be easily prevented with simple measures, that individuals take as they go about their day to day lives.
While Public Health teams are supporting local areas, it is residents and their actions which are key to bringing the cases back under control.
Dr. Kathryn Cobain, the Director for Public Health in Worcestershire said; "I am extremely concerned to see the infection rate taking off as it has in Bromsgrove. This is the clearest indication yet, that some people are not following the rules. The rate is significantly high enough, to potentially see the district added to the Government's watch list which could result in further measures being introduced. We don't want to see that happen.
"I am now appealing to each and every person in Bromsgrove, now is the time to take this seriously. We must do everything we can to stop the virus spreading. It really isn't that hard to think about how you are going about your daily lives, keeping your distance from others, reducing who you mix with, wearing a face covering and washing your hands regularly.
"These simple measures will make a difference because the virus only moves around when we mix and socialise. By sticking to the rules, you can reduce your risk and the risk of those you love."
Councillor Karen May, Leader of Bromsgrove District Council added: "I cannot stress enough how vitally important it is for us to follow the rules. We must do this now or face tougher restrictions in the future.
"The figures clearly show that Covid-19 is in our community and spreading fast. When other areas have successfully followed the rules, their infection rate has gone down.
"Come on Bromsgrove, we can do this if we act quickly and together now."