The Royal Welsh Show will be held virtually this year because of the COVID-19 pandemic.
The annual event usually draws almost 250,000 people from 40 different countries.
Steve Hughson, Chief Executive said, ‘This pandemic is causing organisations to seek new ways of engaging with their customers and stakeholders and the Royal Welsh is no different. We continue to move with the times and will use technology to educate people about the value of agriculture and local produce, share knowledge within agriculture around best practice, find new ways to entertain and also share memories, creating a nostalgic library of peoples’ favourite parts of the Show and reasons for coming. This is no substitute for the Show, but will be an opportunity to bring people together demonstrate our resilience at this difficult time.’
The week-long online event will start on 20 July.